Amazon is working on incorporating generative AI to improve the online shopping experience.

Amazon is reportedly working on integrating generative AI into its web store's search function. The company aims to create an interactive conversational experience that assists users in finding answers to product inquiries, comparing products, and receiving personalized suggestions. Amazon envisions this as a transformative development for search, similar to the impact of the Mosaic browser. The inclusion of generative AI is expected to address concerns about excessive ads and enhance the ability to find specific items. Amazon's AI-powered search could be inspired by GPT-4-powered Bing, which generates curated lists of products with descriptions and citations. However, Amazon has not yet provided any official announcements regarding the implementation timeline for this new search experience. The company acknowledges the need for further development before integrating the technology into a product.

‍