Apple Tests ‘Apple GPT,’ Develops Generative AI Tools to Catch OpenAI

Apple is developing its own AI-powered chatbot, codenamed "Apple GPT," to rival OpenAI's technology. The project, using the "Ajax" language model framework, is an important AI push for the company. It runs on Google Cloud and aims to address privacy concerns. While Apple has integrated AI features into its products, it has been lagging in generative AI tools. The company is now working on AI services based on Ajax, including an internal ChatGPT-like tool. Apple is still figuring out the consumer angle for generative AI and plans to make a significant AI-related announcement next year. After the news, Apple's shares reached a record high. Microsoft, OpenAI's main backer, saw a slight dip.

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